gomarquis.com
800.365.4274 | Contact Us | About Us | Customer Login | Online Community | Search | Home
     
   
     
  Marketing in financial services today requires the ability to execute your strategic marketing plan. Getting and using exceptional MCIF & CRM data to drive your plan is the first step. Unfortunately, many fall behind in getting it all done, as they are tasked with too many objectives. We can help.  
     
   
 

Database marketing
How database marketing works, and how it can help your institution grow.

   

Profitability
Growing your bottom line.

   

Sales & service CRM
How to identify, understand and retain your most profitable relationships.

 

CRM: A blueprint for success
Four steps to leverage the power of CRM.

   

Reboarding $1B
An anniversary program uses next product potential to deepen customer relationships.

   

Loan growth $400m
Existing customers are a rich field for loan recaptures.

 

Referral tracking $300m
The more your employees use your referral system, the better. This client went from 10% staff participation to nearly 95%.

   

Cross-selling $320m
When 70% of your customers are single-service, it's time to switch strategies.

   

Cross-selling $1.6b
Learn how value scores, P$ycle codes and product propensity can drive results.

 

Client intelligence $198m
Managing SEG relationships can be easy and efficient.

   

Referral tracking $482m
A streamlined referral system has a positive impact on the bottom line.

   

Referral tracking $350m
Commercial lenders are integrated into the pipeline process, for better results.

 

Referral tracking $335m
What happens when you implement a formal onboarding program and automate your incentive tracking?

   

Client acquisition $350m
A prospect campaign uses branch proximity to attract new households.

   

Client retention $325m
Identify and target your most profitable relationships. This client went one step further!

 

Cross-selling $240m
View some amazing results from a monthly cross-selling matrix program.

   

Cross-selling $290m
Here's a program you should probably be running at least once a year.

   

Cross-selling $350m
Would you like to increase your average household profitability? Here's how one client did it.

 

Deposit growth $155m
A calling campaign uses MCIF and CRM technology to boost deposits.

   

Deposit growth $300m
Even on a limited marketing budget, one MARQUIS client increased term deposit balances by $6.5 million.

   

Deposit growth $336
What do beacon scores have to do with deposit growth? You may be surprised.

 

Loan growth $110m
MARQUIS solutions prove their worth over time.

   

Loan growth $296m
Want to generate loan growth? Open, inactive lines of credit are a logical place to start.

   

Loan growth $350m
It's not all about loan volume. Quality counts, too. Here's one approach for reducing delinquency.

 

Loan growth $455m
A simple strategy made a big difference in this client's credit card portfolio.

   

Onboarding $60m
Here's more evidence that the first few months of a relationship are the best time to offer additional products.

   

Onboarding $500m
How can you make an onboarding strategy even better? Here are some successful ideas.

 

Onboarding $900m
This financial institution achieved remarkable results from a multi-channel onboarding program.

   

Onboarding $1.1b
Retention rates dramatically increased when this client implemented an onboarding matrix campaign.

   

Reboarding $878m
Effective segmentation supports a successful cross-selling effort for personal and business customers.

 

Referral tracking $400m
Learn how improvements in internal communication can impact account growth.

   

Referral tracking $1b
An upgraded referral system has a dramatic impact in just 60 days.

   

Strategic Research $110m
How can you make the most of a tight budget? Here is one client's approach.

 

What if repricing $102m
Pricing decisions are important. Here, a what-if analysis helped to determine the proper strategies.

   

Corporate brochure
Everything you need to know about MARQUIS.

   

Marketing brochure
An overview of MarketTrax, OnTrax and ExecuTrax.

 

CRM brochure
Learn about ExecuTrax and CallTrax, our CRM solutions.

   

Financial case for MCIF
How MCIF delivers ROI.

   

Marketing and the information imperative
Why information is the key to delivering ROI.

 

MCIF Success stories
Proof of measurable results!

   

CRM for everyone
Lead generation and referral tracking for every financial institution.

   

10 Keys to Success with CRM
Get results with CRM at your financial institution!

 

The Four Keys to client Retention
Your growth depends on reducing your attrition rate.

    CRM yada yada yada
Success lies in the details – so don't settle for less.
    A Beginner's Guide to Establishing a Sales and Service Culture
Creating a sales culture: how and why.
  The Synthesis of Sales Marketing and CRM
Growing through a thoughtful, organized approach to marketing, sales and CRM.
    CRM Aint Nuttin without MCIF
Why MCIF is the foundation of true sales & service CRM.
    CEO Guide to CRM
Achieving better service and stronger cross-selling results.
  Questions for your CRM vendor
Nail down the important details, right from the start.
    Onboarding e-Brochure     Loan Growth e-Brochure
  Prospecting e-Brochure     CRM, MCIF and Direct Marketing - Account reactivation
Discover the magic! Here’s a real-life example of variable, targeted direct mail that produced amazing results.
    MCIF and Creative - A Hero Among Us
One client moved from mass media to a highly targeted strategy … what a difference!
  Automated referral systems yield big results
If you’re still using a paper-based referral system, there is a better way! Find out how one MARQUIS client increased referrals and sales.
    Onboarding the right way
What’s the best way to transform households from single-service to fully engaged? The key is onboarding. MARQUIS makes it easy.
    Profile most profitable for retention
If 1% of your customers generate 100% of your profit – don’t you want to know who they are? Here’s how one MARQUIS client took action.